Teleflex

A custom interactive showcase for a leading medical device company.

How declining booth attendance was reversed.

Roles Played

– Lead UI/UX

– Designer

The Problem:

At medical device trade shows, sale reps are often busy talking to some customers, leaving others unattended. And there was no consistent sales tool that reps in the field could utilize

The Solution:

An interactive touchscreen that allows potential customers to engage at the Teleflex booth and explore current and future technology. All of which designed for tablet to be utilized as a product showcase.

Lack of engagement is a lost touchpoint

Picture yourself at a tradeshow. You’re at a busy booth where products are being displayed and you have a question. You look around for a sales rep, but they are all busy talking to someone else. How can you be actively engaged before you get tired of waiting and decide to walk away?

A tool that spans screen sizes

When asked what size screen would be used, the client responded, “We aren’t set on one size. We know that one will be 48 inches, but we’re planning on a few others.” This meant that a flexible design was key.

Understanding the booth space

An existing booth blueprint would be repurposed, and the larger 48” screen would be placed in one of the towers. The locations and sizes of other displays would vary, however, depending on the venue or situation. The primary color of the booth also needed to stay the trademark Teleflex blue, which set the parameters for color selection

Architecture

An existing booth blueprint would be repurposed, and the larger 48” screen would be placed in one of the towers.

The Design

Design Guidelines

With secondary colors already set by Teleflex brand guidelines. I was left to choose the most appropriate one. Teleflex’s brand guidelines were extremely strict, with a serif and sans-serif type face to choose from or combine. With easy legibility, the sans-serif font was chosen.

The Final Product

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